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June 26, 2008

MSN promotes Live Search/Cash Back via Google Paid Search

If you can’t beat ‘em, advertise with ‘em.

This week we have started noticing Microsoft aggressively advertising its new Live Search/Cash Back program on none other than Google.  Now, Microsoft has always had some advertising presence for things like MSN Shopping but this really seems to have ramped up and I can’t recall them ever directly advertising search.  Obviously Microsoft recognizes that search is a great way to build awareness for a new product – just slightly surprising to see them heavily advertising on Google/Yahoo.  Kind of goes back to the old saying “fish where the fish are” I suppose.

written by Link Walls -- link.walls at channeladvisor.com

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