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September 04, 2008

New Geo Report from Adwords

Google just recently rolled out a new report available in the Adwords Report Center that will show you traffic and conversions (if you are using Google Conversion Tracking) down to the City or Metro Area. 

One interesting strategy you could try with this report is to identify a location that that is not performing well.  Exclude the area from the existing campaign, set up a new Campaign targeting that area, and launch some optimization strategies to help get it back on track.

Adwordsgeoimage_2 Here's a quick pie chart I pulled from Adwords on one of our Search Campaigns, to show some of the cool stuff you can do:

Read more about this new report directly from Google:

written by Andrew Belsky (andrew.belsky at channeladvisor dot com)


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