Search Marketing Strategies

Pump Up Paid Search for Mother’s Day

This week is the time to start preparing your paid search campaigns for Mother’s Day if you have an applicable product or service.  Trend reporting for popular Mother’s Day gifts show a historic spike in traffic starting around April 15th thru May 9th.

written by Erin Gordon -- erin.gordon at channeladvisor.com

   

Happy CyberMonday SearchMarketers!

WOOOOO!  This is the time of year that we as Internet Marketers spend, well, the rest of the year preparing for and it's time to see what comes of all that effort.

There are two events I wanted to invite readers to:

1. I'm on a conference call with Wall St. Internet analyst, Bob Peck @ Bear Stearns tomorrow@2:30pm ET to go over our CyberMonday results.  We'll be talking a LOT about CSEs.  Details are: Dial In: 1-800-683-1535 (US); +1-973-633-6740 (outside US); Passcode: 9494579,  Replay available thru 12/04/07
2. I'll be presenting with Brian Smith and someone from Hitwise at SES next week in Chicago on CSEs and look forward to seeing some of you there.  Drop me a line (scot at channeladvisor.com) if you'd like to connect.  The session is 12/4 at 10am-ish.

I hope you're able to participate in one of those events.

Back to CyberMonday - everything is pointing to a strong Q, we had news releases with some positive trends from  shopping.com/eBay and comscore:

• eBay sent out a very positive release about Black Friday here. This is one of the first times I've seen them really favor shopping.com over PayPal and eBay in a release like this - could this be the sign of changes at eBay?
• Comscore - Comscore announced through a variety of media outlets that Black Friday online sales were up 22% from last year (note this datapoint explicitly did not count auctions/eBay interestingly enough).

WOOOOO!  This is the time of year that we as Internet Marketers spend, well, the rest of the year preparing for and it's time to see what comes of all that effort.

There are two events I wanted to invite readers to:

1. I'm on a conference call with Wall St. Internet analyst, Bob Peck @ Bear Stearns tomorrow@2:30pm ET to go over our CyberMonday results.  We'll be talking a LOT about CSEs.  Details are: Dial In: 1-800-683-1535 (US); +1-973-633-6740 (outside US); Passcode: 9494579,  Replay available thru 12/04/07
2. I'll be presenting with Brian Smith and someone from Hitwise at SES next week in Chicago on CSEs and look forward to seeing some of you there.  Drop me a line (scot at channeladvisor.com) if you'd like to connect.  The session is 12/4 at 10am-ish.

I hope you're able to participate in one of those events.

Back to CyberMonday - everything is pointing to a strong Q, we had news releases with some positive trends from  shopping.com/eBay and comscore:

• eBay sent out a very positive release about Black Friday here. This is one of the first times I've seen them really favor shopping.com over PayPal and eBay in a release like this - could this be the sign of changes at eBay?
• Comscore - Comscore announced through a variety of media outlets that Black Friday online sales were up 22% from last year (note this datapoint explicitly did not count auctions/eBay interestingly enough).